• Joe John Duran is CEO and founding partner of United Capital, which consistently ranks as one of the nation’s fastest growing wealth counseling firms. He’s fueled by his passion to change the industry and improve lives by empowering people to make better, more informed financial decisions. From CNBC to CNN, Joe frequently provides commentary on TV. He has been profiled in numerous publications, including the New York Times and Smart Money.
  • The Money Code marks Joe’s third book. His two previous titles are Start It, Sell It, and Make A Mint (Wiley and Sons, 2004) and The First Time Investor’s Workbook (McGraw Hill, 2001). Joe holds the Chartered Financial Analyst (CFA) designation and earned MBA degrees from Columbia University and UC Berkeley. He lives in Laguna Beach, California with his wife, Jennifer, and their three precious daughters.

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